Project title
Promotion of the ENDOSTAR brand on international markets
The project implemented by POLDENT Sp. z o.o. focuses on promoting the ENDOSTAR product brand in foreign markets and strengthening brand recognition within the medical devices and dental sector, specifically in endodontics. The project is carried out under the European Funds for a Modern Economy program, measure: Brand Promotion of Innovative SMEs.
The project includes
- POLDENT’s participation in international trade fairs and economic missions, including acting as an exhibitor at key industry events for the dental and medical sectors.
- Promotion of ENDOSTAR brand products, which include specialized dental instruments for root canal treatment.
- Development of cooperation with foreign distributors, importers, and business partners operating in target markets.
- Strengthening the ENDOSTAR brand position in new and existing export markets, including Europe, South America, North America, Africa, Asia, Australia, and the MEA region.
Target groups
The products promoted within the project are aimed at professionals in the dental sector.
Project objective
The objective of the project is to promote the ENDOSTAR brand on international markets, expand export sales, and acquire new international business partners and distributors.
The implementation of the project will enable POLDENT to further internationalize its business activities, increase the recognition of the ENDOSTAR brand, and strengthen the market position of innovative Polish medical devices in the global dental market.
Expected outcomes and results
The project’s execution will contribute to increasing the recognition of the ENDOSTAR brand in international markets, boosting export sales, and acquiring new distributors and business partners. It will also result in strengthening POLDENT’s market standing in the medical devices and dental sector, as well as concluding new international commercial contracts.
Total project value: PLN 1,600,450.48
European Union funding contribution: PLN 1,012,453.98
